03/05/2022 Juliana Széchenyi

Music for the Future

"For them, music is the future, for us it's an opportunity to help the children of Ukraine."

Short description of the campaign: the war on Ukrainian soil has been raging for more than two months, during which time 11 million people have been forced to flee their homes. Children and young people from Ukraine, who have sought safe shelter from the war in Slovenia, will raise funds to help families from Ukraine in the way that is closest to their hearts: through music, with the Music for the Future concert. The charity concert, where the young Ukrainian musicians will be joined by the Slovenian Youth Orchestra and the famous violinist Gidon Kremer, will take place on 11 May at Cankarjev dom.

The communication campaign for the Music for the future concert was created by Luna \TBWA . Symbols of war, such as the sound of sirens or walls pierced by bullets, were overlaid with music or symbols of war. In doing so, they showed that music can be used to turn even the most horrible experience of war into something beautiful: a sincere way of helping one's fellow man.

Media: Times.si
Date: 3 May 2022
Link: Music for the Future