Prestigious ADC*E Award for the MUSIC FOR THE FUTURE campaign

04/12/2023 Juliana Széchenyi

We are pleased to announce that the promotional campaign for our concert "Music for the Future" was prepared by Luna \TBWA agency and with this work we are the only Slovenian agency to win the prestigious ADCE - Art Directors Club of Europe (ADC*E) award.

"We turned bullet holes into notes in the ads to show that music can be used to turn the most horrible experience, like war, into something beautiful: helping your fellow man," said the agency. The award was presented today in Barcelona as part of the ADC*E International Festival of Creativity.

The project partner is #UNICEFSlovenija.

The Music for the Future project is part of the Slovenian Youth Orchestra's activities.

More: https://future.smo.ngo/